People Counting Technology Enhances Security and Provides Key Customer Insights
Frank Costa, President, Nexgen Protection Services, on the Need for Advanced Technology
Recent advancements in machine learning and deep learning have significantly enhanced the capabilities of video analytics, driving increased interest across industries. Along with improved accuracy and efficiency, these technologies have become more cost-effective and accessible. As a result, organizations are looking beyond traditional security applications to leverage video analytics for business optimization and operational efficiency.
People counting and crowd estimation tools initially gained traction among retailers for health and safety applications. Today, with continued technological advancements, these analytics have evolved into essential tools for a wide range of applications.
With people counting analytics, management can access actionable insights while eliminating the need for labor-intensive, manual foot traffic and occupancy tracking. Retail organizations use this data both for real-time responses and to inform strategic business decisions.
Retailers can analyze customer behavior, calculate conversion rates, and assess the ratio of visitors to actual buyers. Beyond sales and marketing insights, people counting tools also enhance store security. By analyzing historical data, management can determine peak hours and seasonal trends to optimize staffing levels.
Additionally, people counting technology enables real-time security alerts. The system can notify security teams of potential risks, such as individuals or groups spending prolonged periods unsupervised in high-value aisles. This allows management to assess whether increased monitoring or intervention is necessary.
Source:
Ebeid, N. (February 25, 2025). 3 Ways to Leverage People Counting for Operational Efficiencies. Loss Prevention Magazine.
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Loss Prevention Teams Seamlessly Integrate Tech, People, & Process to Mitigate Risk
Frank Costa, President, Nexgen Protection Services, on the Need for Advanced Loss Prevention Strategies
Organizations today face increasing challenges related to loss prevention, operational efficiency, and data management. With the rise in organized crime, evolving compliance standards, and growing operational complexities, the need for a coordinated, comprehensive approach to loss prevention and risk management has never been more urgent.
Not only has the financial impact of organized retail crime surged in recent years, but safety concerns for both shoppers and employees have also intensified. In response, loss prevention teams are adopting a unified ecosystem that seamlessly integrates technology, personnel, and processes to mitigate risk and enhance security.
Source:
Skidmore, B. (November 14, 2024). WHITEPAPER: Holistic Loss Prevention: A People-Driven, Tech-Enabled Ecosystem. Loss Prevention Magazine.
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Unforeseen Threats Necessitate Enhanced Security in Educational Institutions
Frank Costa, President, Nexgen Protection Services, on the Need for More Robust Security in Schools
In an era of evolving threats and unforeseen challenges, ensuring the safety of students, staff, and faculty in K-12 schools is of paramount importance. Security in educational institutions must go beyond traditional measures, adopting a multilayered, multifactor approach that integrates technology, personnel training, and emergency preparedness.
K-12 security professionals can reduce risk by implementing strategies grounded in the core principles of prevention, mitigation, preparedness, response, and recovery.
Establishing strong partnerships with local law enforcement, fire departments, and emergency medical services—both during simulations and in real-world scenarios—is essential. Collaboration ensures a swift and coordinated response in emergencies, maximizing the effectiveness of preparedness plans.
Whether it’s students remembering not to prop open exterior doors, teachers understanding the appropriate steps to take during emergencies, or school administrators managing communication with parents and first responders—everyone plays a critical role in maintaining a safe school environment.
Source:
Hanson, B. (March 24, 2025). Ballistic-Resistant Solutions for Schools: Trends and Best Practices. Security Magazine.
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