Frank Costa, President, Nexgen Protection Services

Sources estimate the average retail theft incident carries a loss of approximately US $1,200.

So how can retailers monitor high-risk products without introducing friction for legitimate customers? The key is combining smart, discreet loss-prevention technologies with thoughtful customer experience design.

Real-time, location-aware monitoring

Modern tools — such as RFID, smart shelves, or Bluetooth LE tracking — give retailers subtle, continuous visibility into product movement. Associates receive instant alerts if items leave a protected zone or head toward exits, but customers can still browse freely.

Data-driven risk scoring

Not all SKUs require equal vigilance. By analyzing transaction data, shrink trends, and store-level patterns, retailers can identify which electronics are truly high-risk. This allows targeted monitoring, avoiding blanket security measures that disrupt the shopping experience.

Assisted-selling rather than locked-away merchandise

Instead of locking items behind glass, stores can use digital request buttons, associate call systems, or demo-unit check-out procedures. That gives customers access with minimal delay — and avoids the “locked-away” frustration many shoppers dislike.

Subtle, customer-centric triggers

Sensors can gently prompt helpful touchpoints (e.g., product information, service offers, or an associate greeting) when a high-value item is moved — creating moments of customer service, not surveillance.

Empowered employees as deterrents

Staff trained to offer friendly engagement and timely assistance — especially in zones flagged by technology — remain among the most effective theft deterrents.

Retailers don’t have to choose between security and customer experience. With the right mix of technology, data, and human touch, it’s possible to protect high-risk electronics while keeping the checkout path intuitive, welcoming, and friction-free.

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Reference
Jack L. Hayes International. (2022). Annual Retail Theft Survey — average theft reported at nearly US$1,200 per incident for external theft. CDW