Frank Costa, President, Nexgen Protection Services

Companies are investing record amounts to protect their top executives as security threats rise. Firms involved in controversial issues or with public-facing founders are especially boosting their executive protection measures — many offering these services for the first time.

But while physical security helps leaders feel safer, it doesn’t tackle deeper issues.

According to the 2025 Edelman Trust Barometer, public distrust is at an all-time high, with 53% of young adults worldwide viewing hostile activism as a legitimate way to push for change.

As violence becomes more normalized and even glorified, companies face complex challenges beyond just physical protection — requiring new approaches to leadership safety and public trust.

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Source:

Hutchinson, D. S&P 500 Chiefs Boost Bodyguards, Security to Offset Rising Risk (June 16, 2025) BloombergLaw.