Personal Identifiable Information: What You Need to Know

Frank Costa, President Nexgen Protection Services – 

 

Smartphone apps collect data on us and our behavior, tracking shopping habits and browsing history. These apps can also obtain data regarding a user’s personal identifiable information: gender, age, and—importantly—geographical location. 

Many consumers are not aware that app publishers enhance their revenue by granting access to in‑app advertisers, which use the data collected to target prospects with precision. Their efforts are greatly enhanced by the ability to monitor the prospects’ movements.

Law enforcement and other agencies can legitimately access a person’s cell phone data after obtaining a search warrant. In that regard, the data is considered like any other personal property—subject to privacy rights unless there is “probable cause” of criminal activity.

 

SOURCE: 

Meehan, T. Cellphone Tracking: The Good, the Bad, and the Ugly. Loss Prevention Magazine, 09/25/2024
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